| Description |
xiv, 426 pages : illustrations ; 21 cm. |
| Series |
A Spectrum book
|
|
Spectrum book.
|
| Note |
Original ed. published in 1970 under title: Management made simple. |
| Bibliography |
Includes bibliographies and index. |
| Contents |
Dynamic setting of a company -- The board of directors -- Top executives and administrative organization -- Committees in management -- Looking at leadership -- Objectives and long range planning -- Top-level policy decisions -- Marketing and sales policies -- Production policies -- Financial policies -- Personnel policies -- Integration and control -- Management development -- Management and the small firm -- Mergers and acquisitions. |
| Subject |
Industrial management.
|
|
Industrial management. |
|
Management.
|
|
Management. |
|
Gestion d'entreprise. |
|
Gestion. |
| Added Author |
Burstiner, Irving.
|
| ISBN |
0135491886 |
|
9780135491881 |
|
0135491703 (paperback) |
|
9780135491706 (paperback) |
|
