Title Direct marketing, direct selling, and the mature consumer : a research study / James R. Lumpkin, Marjorie J. Caballero, and Lawrence B. Chonko.

Publication Info.

Item Status

Location	Call No.	Status	OPAC Message	Public Note	Gift Note
Moore Stacks	HF5415.126 .L86 1989	Available	---

Description	xviii, 222 pages : illustrations ; 25 cm
Bibliography	Includes bibliographical references.
Subject	Marketing direct.
	Vente directe.
	Consommateurs -- Comportement.
	Direct marketing.
	Direct marketing.
	Direct selling.
	Direct selling.
	Older consumers.
	Older consumers.
Added Author	Caballero, Marjorie J.
	Chonko, Lawrence B.
ISBN	089930298X library binding alkaline paper