| Description |
xvi, 256 pages : illustrations ; 24 cm |
| Note |
Includes index. |
| Contents |
The unconventional beginnings of an entrepreneur -- Business from the inside out -- Keeping your balance -- Creating a business offering -- Crafting a brand in a cookie-cutter world -- Marketing on a small business budget -- Publicity stunts (are poorly named) -- Stalking the killer app -- Selling distinction, specialization, and variety -- Cash is king (well, sort of) -- Leadership -- Effectively managing employees -- Working towards irrelevance -- To small business success. |
| Subject |
Dogfish Head Craft Brewery.
|
|
Dogfish Head Craft Brewery. |
|
Microbreweries -- Delaware.
|
|
Microbreweries. |
|
Delaware. |
|
Entrepreneurship -- Delaware.
|
|
Entrepreneurship. |
|
Small business -- Delaware.
|
|
Small business. |
| ISBN |
0471708682 cloth |
| Standard No. |
9780471708681 |
|
