Edition |
Third edition. |
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First electronic edition. |
Description |
1 online resource |
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text file |
Note |
Previously published: Edmonton : University of Alberta Press, 2008. |
Access |
Access restricted to LAC onsite clients. Online access with authorization. CaOONL |
Bibliography |
Includes bibliographical references and index. |
Summary |
"Now in its updated third edition, In the News (2019) is the standard Canadian textbook on media relations, used across the country and praised by media professional and academics alike. The authors provide an introduction to media relations, grounded in both communications theory and hands-on, day-to-day experience. They take you behind the scenes, giving advice on how to write a successful press release, approach reporters, or navigate a difficult interview. Whether you need media to promote your issues to the nation or to reach small, targeted groups, this book is your step-by-step guide. In the News is perfect for communications students; media relations practitioners in the private, public, and voluntary sectors; and anyone who wants to break a story."-- Provided by publisher. |
Form |
Issued also in print format. |
Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
Subject |
Public relations -- Canada.
|
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Public relations. |
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Canada. |
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Mass media and business -- Canada.
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Mass media and business. |
Indexed Term |
Canada |
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Mass media and business |
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Public relations |
Genre/Form |
Electronic books.
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Electronic books.
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Added Author |
Babiuk, Colin, 1965- author.
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LaVigne, Mark, 1961- author.
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Other Form: |
Carney, William Wray, 1950-, author. In the news.: 3rd edition. Edmonton, Alberta : Pica Pica Press, 2019. (CaOONL)20189064641 |
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Print version: Carney, William Wray, 1950- In the news. 3rd edition. Edmonton, Alberta : Pica Pica Press, 2019 1772124117 9781772124118 (OCoLC)1079279185 |
ISBN |
1772124249 |
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9781772124255 (Kindle) |
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1772124257 |
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9781772124262 (PDF) |
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1772124265 |
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9781772124118 |
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9781772124248 (EPUB) |
|