| Description |
2 DVDs (89 min.) : sound, color ; 4 3/4 in. + 1 CD-ROM. |
| Physical Medium |
polychrome |
| Description |
digital |
|
optical |
|
stereo |
|
video file |
|
DVD video |
| Series |
Standard deviants core curriculum
|
|
Standard deviants core curriculum.
|
| System Details |
DVD. |
|
System requirements for accompanying CD-ROM: Windows; CD-ROM drive. |
| Credits |
Performers are from the Standard Deviants performing group. |
| Note |
CD-ROM containers teacher's guide for the program. |
| Summary |
"This persuasive six-part series combines serious academic content with a humorous presentation style to help make the subject of marketing more accessible. Used as a supplement to lectures, as a pre-exam review, or for independent study, each program skillfully employs elements such as clever mnemonics, high-tech computer graphics, and entertaining vignettes to boost retention and confidence while driving home core concepts through concise explanations and case studies."--Containers. |
| Contents |
Disc 1: Program 1. What is marketing (15 min.) -- program 2. Marketing planning (25 min.) -- program 3. Marketing research and information (8 min.) -- Disc 2: program 4. Segmenting, targeting, and positioning (12 min.) -- program 5. The Four p's, part 1 : product and pricing (15 min.) -- program 6. The Four p's, part 2 : place and promotion (14 min). |
| Subject |
Marketing.
|
|
Marketing. |
|
Marketing research.
|
|
Marketing research. |
| Genre/Form |
Video recordings.
|
|
Video recordings.
|
| Added Author |
Hopewell, Lara D.
|
|
Torgeson, Igor.
|
|
Deege, Robert.
|
|
Standard Deviants (Performing group)
|
|
Cerebellum Corporation.
|
|
Films for the Humanities (Firm)
|
| Note |
Title on containers and cassette labels: Marketing: the Standard deviants core curriculum |
| ISBN |
$585.95 |
| Music No. |
11787 Films for the Humanities |
|
10551 (CD-ROM) Films for the Humanities |
|
