| Description |
1 online resource (xxii, 235 pages) |
| Physical Medium |
polychrome |
| Description |
text file |
| Bibliography |
Includes bibliographical references. |
| Contents |
Table of Contents; List of Exhibits; List of Figures; List of Tables; List of Abbreviations; Preface; Acknowledgements; About the Authors; Chapter One; Chapter Two; Chapter Three; Chapter Four; Chapter Five; Chapter Six; Chapter Seven; Chapter Eight; Chapter Nine; Bibliography; Glossary |
| Summary |
This volume offers an excellent understanding of international marketing theory and practice within a constantly-changing and increasingly-complex global environment, with greater emphasis on developing countries. Designed for academics, researchers, students, practitioners, and policy-makers in the fields of international marketing, international business, and international trade, the book provides in-depth knowledge and understanding of contemporary theories and their applications in international marketing functions and practices. It exposes the readers to the global environmental forces th. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Export marketing -- Developing countries.
|
|
Export marketing. |
|
Developing countries. |
| Genre/Form |
Electronic books.
|
|
Electronic books.
|
| Added Author |
Anderson, Wineaster, author.
|
| Other Form: |
Print version: Charles, Goodluck. International marketing. Newcastle upon Tyne : Cambridge Scholars Publishing, 2016 1443899542 (OCoLC)960895216 |
| ISBN |
1443899542 |
|
9781443899543 |
|
9781443810036 (electronic book) |
|
1443810037 (electronic book) |
|
9781443819275 |
|
1443819271 |
|
