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Book
Author
Shapiro, Stanley J.
Title
Marketing management; readings in operational effectiveness / Stanley J. Shapiro [and] Jean-Charles Chebat.
Publication Info.
New York : Harper & Row, [1974]
Item Status
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Gift Note
Moore Stacks
HF5415.13 .S48
Available
---
Description
xv, 301 pages : illustrations ; 28 cm
Bibliography
Includes bibliographies.
Subject
Marketing -- Management.
Marketing -- Management.
Added Author
Chebat, Jean-Charles, 1945-2019.
ISBN
0060459557
