| Description |
1 online resource (248 pages) |
| Summary |
In this invaluable book, Karen Cheng explains the processes behind creating and designing type, one of the most important tools of graphic design. She addresses issues of structure, optical compensation, and legibility, with special emphasis given to the often-overlooked relationships between letters and shapes in font design. In this second edition, students and professional graphic designers alike will benefit from an expanded discussion of the creative practice of designing type - what designers need to consider, their rationale, and issues of accessibility?in the context of contemporary processes for the digital age. Illustrated with more than 400 diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams, this essential guide analyzes a wide range of classic and modern typefaces, including those from many premier type foundries. Cheng?s text covers the history of type, the primary systems of typeface classification, the parts of a letter, and the effects of new technology on design methodology, among many other key topics. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Graphic design (Typography)
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Type and type-founding.
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Graphic arts.
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graphic arts. |
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graphic design. |
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Graphic arts |
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Graphic design (Typography) |
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Type and type-founding |
| Other Form: |
Print version: Cheng, Karen. Designing Type. [Place of publication not identified] : Yale University Press 2020 9780300249927 (OCoLC)1202533441 |
| ISBN |
9780300259537 (electronic bk.) |
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0300259530 (electronic bk.) |
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9780300249927 |
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0300249926 |
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