Title 1991 AMA Winter Educators' Conference : marketing theory and applications / ; editors, Terry L. Childers ... [and others].

Publication Info.	Chicago, Ill. : American Marketing Association, [1991]
	©1991

Item Status

Description	x, 479 pages : illustrations ; 28 cm
Note	Vol. 2 of 1991 AMA Educators Conference.
	Cover title: Marketing theory & applications.
Bibliography	Includes bibliographical references and index.
Subject	Marketing -- Congresses.
	Marketing -- Congresses.
Genre/Form	Conference papers and proceedings.
	Conference papers and proceedings.
Added Author	Childers, Terry L.
Added Title	Marketing theory & applications
ISBN	087757216X v. 2 $45.00