| Edition |
1st ed. |
| Description |
297 pages ; 25 cm |
| Bibliography |
Includes bibliographical references (pages 275-289) and index. |
| Contents |
Introduction: The experiment -- The rise of the mermaid. Life before lattes ; A caffeinated craze ; The siren's song ; Leviathan -- Getting steamed. Storm brewing ; A fair trade? ; What's in your cup ; Green-apron army ; The Seattle colonies -- Epilogue: The last drop. |
| Summary |
The first book to explore the rise of the Starbucks Corporation--and the caffeine-crazy culture that fueled its success--combines investigative heft with witty cultural observation in telling the story of how the coffeehouse movement changed our everyday lives, from our evolving neighborhoods and workplaces to the ways we shop, socialize, and self-medicate. Journalist Clark provides an objective, meticulously reported look at the volatile issues like gentrification and fair trade that distress activists and coffee zealots alike. Through a cast of characters that includes coffee-wild hippies, business sharks, slackers and Hollywood trendsetters, Clark explores how America transformed into a nation of coffee gourmets in only a few years, how Starbucks manipulates psyches and social habits to snare loyal customers, and why many of the things we think we know about the coffee commodity chain are false.--From publisher description. |
| Subject |
Starbucks Coffee Company.
|
|
Starbucks Coffee Company. |
|
Coffee industry -- History.
|
|
Coffee industry. |
|
History. |
|
Coffee -- Social aspects.
|
|
Coffee -- Social aspects. |
|
Coffee. |
|
Coffee shops -- Social aspects.
|
|
Coffee shops. |
|
Social aspects. |
|
Corporate culture -- Case studies.
|
|
Corporate culture. |
| Genre/Form |
Case studies.
|
| Subject |
International business enterprises -- United States -- Case studies.
|
|
International business enterprises. |
|
United States. |
|
Cafâe -- Commerce -- Histoire. |
|
Cafâes-restaurants -- Aspect social. |
|
Culture d'entreprise -- Cas, âEtudes de. |
|
Entreprises multinationales -- âEtats-Unis -- Cas, âEtudes de. |
| Genre/Form |
Case studies.
|
| ISBN |
9780316013482 |
|
031601348X |
|
