| Description |
1 DVD (approximately 24 min.) : sound, color ; 1/2 in. + 2 booklets (illustrations; 28 cm) |
| Physical Medium |
polychrome |
| Description |
digital |
|
optical |
|
video file |
|
DVD video |
| System Details |
DVD. |
| Summary |
Includes a video of the presentation by the first-place winning team of the 2007 National Student Advertising Competition, organized annually by the American Advertising Federation. Students from college A.A.F. chapters were challenged to develop a $15 million communications plan for the product, Coca-Cola Classic, targeting teens 13-17. First accompanying booklet outlines the campaign plan, called Together, submitted by the first-place team, the University of Minnesota ; the second accompanying booklet outlines the campaign plan submitted by the second-place winner, the University of Michigan team. |
| Subject |
Advertising campaigns -- Competitions.
|
|
Advertising campaigns -- Competitions. |
|
Advertising campaigns. |
|
Advertising -- Soft drinks.
|
|
Advertising -- Soft drinks. |
|
Coca-Cola Company.
|
|
Coca-Cola Company. |
| Genre/Form |
Video recordings.
|
|
Video recordings.
|
| Added Author |
American Advertising Federation.
|
|
University of Minnesota. Twin Cities Campus.
|
|
University of Michigan.
|
|
Coca-Cola Company.
|
| Added Title |
NSAC Winning presentation 2007 |
|
AAF NSAC Winning presentation 2007 |
|
2007 NSAC, Coca-Cola |
|
National student advertising competition, 2007 |
|
National student advertising competition.
|
|
