LEADER 00000cam a2200505Ia 4500 
001    ocm62880564 
005    20070313151816.0 
008    060112t20062006nyua     b    001 0 eng d 
020    0976697327 
035    (OCoLC)ocm62880564 
035    423565 
040    UAB|beng|cUAB|dNGU|dBAKER 
049    RIDM 
050  4 HF5415.32|b.C64 2006 
090    HF5415.32 .C64 2006 
100 1  Coffey, Timothy J.|0https://id.loc.gov/authorities/names/
       no2001050863 
245 10 Marketing to the new super consumer :|bmom & kid /|cTim 
       Coffey, David Siegel and Greg Livingston. 
246 30 Mom & kid 
264  1 Ithaca, NY :|bParamount Market Pub.,|c[2006] 
264  4 |c©2006 
300    x, 221 pages :|billustrations ;|c24 cm 
336    text|btxt|2rdacontent 
337    unmediated|bn|2rdamedia 
338    volume|bnc|2rdacarrier 
504    Includes bibliographical references (pages 203-207) and 
       index. 
505 0  Introducing the new super consumer-- mom & her kid -- How 
       did this happen? -- Life stages of the four-eyed, four-
       legged consumer -- Mom and kid motivators, or, Getting to 
       win-win -- The decision-making process of 4i4l -- The mom 
       & kid 4i4l consumer as a market -- How the 4i4l thinks -- 
       Marketing to the 4i4l -- Developing insights--researching 
       your 4i4l -- How to intercept your consumer--the 4i4l and 
       its media -- Rules of engagement--how to communicate -- 
       Exciting your consumer -- Some surprise 4i4l examples. 
650  0 Women consumers.|0https://id.loc.gov/authorities/subjects/
       sh85147510 
650  0 Child consumers.|0https://id.loc.gov/authorities/subjects/
       sh87006897 
650  0 Consumers|xResearch.|0https://id.loc.gov/authorities/
       subjects/sh85031493 
650  0 Marketing.|0https://id.loc.gov/authorities/subjects/
       sh85081333 
650  0 Market segmentation.|0https://id.loc.gov/authorities/
       subjects/sh85081327 
650  7 Women consumers.|2fast|0https://id.worldcat.org/fast/
       1177530 
650  7 Child consumers.|2fast|0https://id.worldcat.org/fast/
       854389 
650  7 Consumers|xResearch.|2fast|0https://id.worldcat.org/fast/
       876427 
650  7 Marketing.|2fast|0https://id.worldcat.org/fast/1010167 
650  7 Market segmentation.|2fast|0https://id.worldcat.org/fast/
       1010139 
700 1  Siegel, David L.|0https://id.loc.gov/authorities/names/
       no2001050857 
700 1  Livingston, Gregory.|0https://id.loc.gov/authorities/names
       /no2001050871 
901    MARCIVE 20231220 
935    423565 
994    C0|bRID