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Book
Author
Herpel, George L. (George Lloyd), 1921-
Title
Specialty advertising in marketing / George L. Herpel and Richard A. Collins.
Publication Info.
Homewood, Ill. : Dow Jones-Irwin, 1972.
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Moore Stacks
HF5827 .H4
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Description
ix, 219 pages : illustrations ; 24 cm
Subject
Advertising.
Advertising.
Added Author
Collins, Richard A.
