| Description |
1 online resource (1 PDF file (xiii, 81 pages)) |
|
text file |
| Bibliography |
Includes bibliographical references. |
| Summary |
The Institute of Medicine's Roundtable on Population Health Improvement brings together individuals and organizations that represent different sectors in a dialogue about what is needed to improve population health. On September 22, 2014, the roundtable held a workshop to discuss some of the science of health communication, audiences, and messaging, and to explore what it will take to generate widespread awareness, acceptance, and action to improve health, including through the entertainment media, the news media, and social media. This report summarizes the presentations and discussion of the workshop. |
| Funding |
This activity was supported by contracts between the National Academy of Sciences and the Aetna Foundation (#10001504), The California Endowment (20112338), the Kaiser East Bay Community Foundation (20131471), The Kresge Foundation (101288), the Missouri Foundation for Health (12-0879-SOF-12), the New York State Health Foundation (12-01708), and the Robert Wood Johnson Foundation (70555). The views presented in this publication do not necessarily reflect the views of the organizations or agencies that provided support for the activity. |
| Contents |
The science of health communication: guiding principles for population health campaigns -- The news media as a catalyst for action -- Effective use of digital media to advance population health goals -- Effective messaging strategies: a review of the evidence -- The power of television and film -- Final comments. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Public health.
|
|
Public health. |
|
United States. |
| Genre/Form |
Electronic books.
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Technical reports.
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Technical reports.
|
| Added Author |
Thompson, Darla, rapporteur.
|
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Institute of Medicine (U.S.). Roundtable on Population Health Improvement, issuing body.
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Communication to Improve Population Health (Workshop) (2014 : Irvine, Calif.)
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| Other Form: |
Print version: Bayer, Ellen. Communicating to advance the public's health. Washington, D.C. : National Academies Press, [2015] 0309368677 (OCoLC)932684602 |
| ISBN |
9780309368674 |
|
0309368677 |
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9780309368681 |
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0309368685 |
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