Title Corporate reputation : managing opportunities and threats / Ronald J. Burke, Graeme Martin and Cary L. Cooper.

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Description	1 online resource (pages cm)
	text file
Note	Includes index.
Local Note	eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject	Corporate image.
	Corporate image.
	Brand name products -- Management.
	Brand name products -- Management.
	Corporations -- Public relations.
	Corporations -- Public relations.
	Organizational effectiveness.
	Organizational effectiveness.
	Performance -- Management.
	Performance -- Management.
Genre/Form	Electronic books.
	Electronic books.
Added Author	Burke, Ronald J.
	Martin, Graeme.
	Cooper, Cary L.
Other Form:	Print version: Corporate reputation. Farnham, Surrey : Gower ; Burlington, VT : Ashgate Pub., ©2011 9780566092053 (DLC) 2010038060 (OCoLC)664450880
ISBN	1409423271 (electronic book)
	9781409423270 (electronic book)