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Title Innovation and entrepreneurship : a new mindset for emerging markets / edited by Martha Corrales-Estrada.

Publication Info. Bingley, UK : Emerald Publishing, 2019.

Item Status

Edition First edition.
Description 1 online resource
Physical Medium polychrome
Description text file
Bibliography Includes bibliographical references and index.
Contents Intro; Contents; List of Contributors; Endorsements; Foreword; Chapter 1: Lean Foresight; Introduction; What is Foresight?; Introducing Lean Foresight; Frame; Frame the Project. First you must Frame the Project scope, those are the preparation steps you must complete before you start working:; Frame the Subject. The procedural steps you must follow to start working are important, but before it is key to define clearly the purpose of the project, goals, and stakeholders.; Explore
Create the Domain Map. The easiest way to gather information about a domain is creating context around it, and for this we will use the Domain Map to accompany the domain description created in the Frame step (in fact Carleton, Cockayne & Tahvanainen (201Envision; Create the Timeline. To have a clear vision of the evolution of the selected element through time, we are going to create a visual timeline in a whiteboard or in a flip chart. The timeline will start as a horizontal line in the past, the number of years y
The Future Matrix. On the right side of the "Present" sticky note you will create a matrix of 3 by 4 sticky notes, vertically centered with respect to that note. This matrix of 12 will contain your descriptions of the three types of futures, with three peThe Sets of Implications. Once you have defined the goals for each future, you have to create a set of implications for each possible goal. It will be easy; you only need three sticky notes, one for the positive, one for the negative, and one for the neut
The Role of the Trends and Mega Trends. Both above and below the timeline we can write on sticky notes the trends and megatrends relevant to the element we are analyzing. These megatrends should be taken into account when considering the possible futuresDesign; Using the Action Map. Once you have selected your goal, write it on a sticky note and put it on a whiteboard or flip chart sheet, you can write a big X under the note and draw several paths of dotted lines from the X to different points near the border of
Creating Plans. Now you are ready to make plans to reach your goal, so select one dotted line, and write on a sticky note one step or one action that you should perform in order to reach the goal in the future, and put it over the line. Then write anotherUsing Design Thinking. To follow the longer path of using Design Thinking as a means to achieve the selected goal, you first need to transform your goal into a challenge, that is, you must state the goal in the form of a question such as: "How might we ... ; References; Chapter 2: New Approaches and Theories of Entrepreneurship; Introduction
Summary The world of business is constantly changing. Here, a cast of key players from Latin America explore the conceptual foundations, methodologies, and tools for mini-cases and business challenges to innovation and entrepreneurship in emerging markets.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Entrepreneurship.
Entrepreneurship.
Entrepreneurship -- Developing countries.
Developing countries.
Technological innovations.
Technological innovations.
Genre/Form Electronic books.
Added Author Corrales Estrada, Martha, editor.
Other Form: Print version: 1789737028 9781789737028 (OCoLC)1096361989
ISBN 1789737036 (electronic book)
9781789737035 (electronic book)
9781789737011 (PDF ebook)
178973701X
1789737028
9781789737028