Description |
xii, 307 pages : illustrations ; 24 cm |
Bibliography |
Includes bibliographical references (pages 300-301) and index. |
Contents |
Measurability matters -- Defining value -- Receiving value -- Tests of reasonableness -- Every question counts -- Leave the brochures behind -- Every reason to say yes -- When the world isn't perfect -- Using MeasureMax your way. |
Subject |
Selling.
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Selling. |
ISBN |
0814471927 Hardcover |
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