Title Managing innovation in SME's : product development in small Irish electronic firms / Ann Ledwith ; editors, Paul Coughlan and John Bessant.

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Description	1 online resource (333 pages)
Physical Medium	polychrome
Description	text file
Summary	Innovating and developing new products is critical for the survival and growth of any small firm but particularly for technology based firms. This study of NPD at small Irish electronics firms makes two main contributions to knowledge. Firstly, the management of NPD at small firms is found to be different from that at large firms in several respects including; NPD resources and expenditure, organising for NPD, NPD process proficiency, marketing and technical skills and proficiency, R & D/marke ...
Local Note	eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject	New products -- Management.
	New products -- Management.
	Product management.
	Product management.
	Electronic industries -- Ireland -- Management.
	Electronic industries.
	Ireland.
	Management.
	Technological innovations -- Management.
	Technological innovations -- Management.
	Small business -- Ireland -- Management.
	Small business.
Genre/Form	Electronic books.
Added Author	Coughlan, Paul.
	Bessant, J. R.
Other Form:	Print version: Ledwith, Ann. Managing innovation in SME's. Newcastle : Cambridge Scholars, 2009 9781443813754 (DLC) 2010444706 (OCoLC)460865717
ISBN	9781443816175 (electronic book)
	1443816175 (electronic book)
	9781443813754 (hardback)
	1443813753 (hardback)