| Description |
1 online resource (302 pages) |
| Physical Medium |
polychrome |
| Description |
text file |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Getting started with SAS enterprise guide -- Descriptive analysis -- Exploratory factor analysis -- Cluster analysis -- Hypothesis testing -- Correlations -- Regression analysis -- Discriminant analysis. |
| Summary |
Marketing Research with SAS Enterprise Guide provides a detailed explanation of the SAS® Enterprise Guide software. Based on a step-by-step approach and real managerial situations, it guides the reader to an understanding of the use of statistical methods. It demonstrates ways of extracting information and collating it to provide reliable results, and how to use these results to solve day-to-day business and research problems.More information on the book structure, the SAS® (OnDemand) Enterprise Guide solution, and how to freely request the datasets used in the book is available on http://www. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Enterprise guide.
|
|
Enterprise guide. |
|
SAS (Computer file)
|
|
SAS (Computer file) |
|
Enterprise guide. |
|
SAS (Computer file) |
|
Marketing research -- Data processing.
|
|
Marketing research -- Data processing. |
|
Marketing research. |
|
Business -- Data processing.
|
|
Business -- Data processing. |
| Genre/Form |
Electronic books.
|
|
Electronic books.
|
| Added Author |
Demoulin, Nathalie.
|
|
Charry, Karine.
|
| Other Form: |
Print version: Coussement, Kristof. Marketing research with SAS enterprise guide. Farnham, Surrey, England : Gower ; Burlington, VT : Ashgate, 2011 9781409426769 (DLC) 2011031227 (OCoLC)745979975 |
| ISBN |
9781409426776 (electronic book) |
|
1409426777 (electronic book) |
|
1283281945 |
|
9781283281942 |
|
9781409426769 |
|
1409426769 |
|
