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BestsellerE-book
Author Cucchiara, Maia Bloomfield.

Title Marketing schools, marketing cities : who wins and who loses when schools become urban amenities / Maia Bloomfield Cucchiara.

Publication Info. Chicago : The University of Chicago Press, 2013.

Item Status

Description 1 online resource (xiv, 281 pages)
Physical Medium polychrome
Description text file
Contents A strategic opportunity -- From "Philadelphia" to the "Next Great City": revitalization in a postindustrial city -- Institutions of last resort: crisis, markets, and stratification in Philadelphia's schools -- Revitalizing schools: the Center City Schools Initiative -- "This is not an inner-city school!": marketing Grant Elementary -- "This school can be way better!": transforming Grant Elementary -- The "Segregated Schools Initiative?": lasting consequences of a short-lived project -- Citizens, customers, and city schools.
Bibliography Includes bibliographical references (pages 259-275) and index.
Summary Discuss real estate with any young family and the subject of schools is certain to come up-in fact, it will likely be a crucial factor in determining where that family lives. Not merely institutions of learning, schools have increasingly become a sign of a neighborhood's vitality, and city planners have ever more explicitly promoted "good schools" as a means of attracting more affluent families to urban areas, a dynamic process that Maia Bloomfield Cucchiara critically examines in Marketing Schools, Marketing Cities. Focusing on Philadelphia's Center City Scho.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Grant Elementary School (Philadelphia, Pa.)
Grant Elementary School (Philadelphia, Pa.)
Education, Urban -- Pennsylvania -- Philadelphia.
Education, Urban.
Pennsylvania -- Philadelphia.
Educational equalization -- Pennsylvania -- Philadelphia.
Educational equalization.
Public schools -- Pennsylvania -- Philadelphia.
School integration -- Pennsylvania -- Philadelphia.
Urban renewal -- Pennsylvania -- Philadelphia.
Public schools.
School integration.
EDUCATION -- Comparative.
Urban renewal.
EDUCATION -- History.
Chancengleichheit.
Public School.
Schüler.
Education.
Skolor -- sociala aspekter.
Utbildning -- sociala aspekter.
Utbildningsreformer.
Utbildningspolitik.
Städer.
Förenta staterna -- Pennsylvania -- Philadelphia.
Education.
Genre/Form Electronic books.
Other Form: Print version: Cucchiara, Maia Bloomfield. Marketing schools, marketing cities. Chicago : The University of Chicago Press, 2013 9780226016658 (DLC) 2012045002 (OCoLC)809911005
ISBN 9780226016962 (electronic book)
022601696X (electronic book)
9781299384521 (MyiLibrary)
1299384528 (MyiLibrary)
9780226016658
022601665X
9780226016825
022601682X