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Book
Author
Merton, Robert King, 1910-2003.
Title
Mass persuasion; the social psychology of a war bond drive / by Robert K. Merton, with the assistance of Marjorie Fiske and Alberta Curtis.
Publication Info.
New York ; London : Harper & Brothers, [1946]
Item Status
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Call No.
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Gift Note
Moore Stacks
HJ8119 .M4
Available
---
Description
xiii, 210 pages : diagrams ; 22 cm.
Series
Publications of the Bureau of Applied Social Research, Columbia University
Publications of the Bureau of Applied Social Research, Columbia University.
Note
An analysis of Kate Smith's war bond appeal broadcast over the Columbia Broadcasting System, September 21, 1943.
Bibliography
Bibliographical foot-notes.
Subject
Bonds -- United States.
Bonds.
United States.
World War, 1939-1945 -- Finance -- United States.
Smith, Kate.
Publicity.
Publicity.
Added Author
Lowenthal, Marjorie Fiske.
Curtis, Alberta.
