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Book
Author
Czerniawski, Richard D.
Title
Creating brand loyalty : the management of power positioning and really great advertising / Richard D. Czerniawski, Michael W. Maloney.
Publication Info.
New York : AMACOM, [1999]
©1999
Item Status
Location
Call No.
Status
OPAC Message
Public Note
Gift Note
Moore Stacks
HF6161.B4 C94 1999
1999
Available
---
Description
xxi, 298 pages, 22 unnumbered pages of plates : illustrations ; 23 cm
Note
Includes index.
Subject
Advertising -- Brand name products.
Advertising -- Brand name products.
Brand loyalty.
Brand loyalty.
Brand loyalty.
Advertising -- Brand name products.
Added Author
Maloney, Michael W.
ISBN
0814405010