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book
BookPrinted Material
Author Czerniawski, Richard D.

Title Creating brand loyalty : the management of power positioning and really great advertising / Richard D. Czerniawski, Michael W. Maloney.

Publication Info. New York : AMACOM, [1999]
©1999

Item Status

Location Call No. Status OPAC Message Public Note Gift Note
 Moore Stacks  HF6161.B4 C94 1999  1999    Available  ---
Description xxi, 298 pages, 22 unnumbered pages of plates : illustrations ; 23 cm
Note Includes index.
Subject Advertising -- Brand name products.
Advertising -- Brand name products.
Brand loyalty.
Brand loyalty.
Brand loyalty.
Advertising -- Brand name products.
Added Author Maloney, Michael W.
ISBN 0814405010