Skip to content
Rider Library Catalog
You are not logged in
|
Login
Your session will expire automatically in
0
seconds.
Continue session
End session now
Request
Add to My Lists
Remove from Book Cart
MARC Display
Return To Browse
Book Cart
Clear Saved Records
SearchType
Keyword
Author
Title
Journal Title
Series Title
Subject
Genre
Call no.
ISBN / ISSN
Table of Contents
Publisher
Prof/TA
Course
Search
Search Scope
View Entire Collection
Moore Library
Talbott Library
Limit search to available items
Record:  
Prev
Next
Resources
More Information
Book
Author
Czerniawski, Richard D.
Title
Creating brand loyalty : the management of power positioning and really great advertising / Richard D. Czerniawski, Michael W. Maloney.
Publication Info.
New York : AMACOM, [1999]
©1999
Item Status
Location
Call No.
Status
OPAC Message
Public Note
Gift Note
Moore Stacks
HF6161.B4 C94 1999
1999
Available
---
Description
xxi, 298 pages, 22 unnumbered pages of plates : illustrations ; 23 cm
Note
Includes index.
Subject
Advertising -- Brand name products.
Advertising -- Brand name products.
Brand loyalty.
Brand loyalty.
Brand loyalty.
Advertising -- Brand name products.
Added Author
Maloney, Michael W.
ISBN
0814405010