| Description |
1 online resource (xvii, 407 pages) |
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text file |
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PDF |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Dedication; Acknowledgements; Contents; List of Figures ; List of Tables ; 1: Key Concepts: An Overview; 1.1 Introduction: Why This Book?; 1.1.1 A Comment on Terms and Definitions; 1.1.2 Fuzziness of Definitions of Business Discourse; 1.1.3 In the Book, What Is Meant by a Company?; 1.1.4 What This Book Is Not; 1.2 Enterprise Software; 1.3 Communication; 1.3.1 Organisational Communication; 1.3.2 Corporate Communication; 1.3.3 Discourse and Its Relation to Business Communication; 1.3.3.1 Organisational Discourse; 1.3.3.2 Business Discourse; 1.3.3.3 Corporate Discourse. |
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1.3.4 Directions of Business Communication Flow; 1.4 The Digital Age and Its Relation to Business Communication; 1.4.1 Technology-Mediated Communication; 1.4.2 Digital Communication; 1.4.3 Corporations in the Digital Age; 1.4.4 Digital Age Companies and Business Communication; 1.4.4.1 Cloud Computing; 1.4.4.2 Business Mobility and Communication; 1.4.4.3 IoT, Big Data and Communication; 1.4.5 Digital Business Models and Application-Based Communication; 1.5 Globalisation and Power of Modern Corporations; 1.5.1 Sociological Perspective on Globalisation. |
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1.5.2 Corporate (Political) Power and Corporate Globalisation; 1.5.3 Globalisation and Business Communication; 1.6 Challenges in Teaching and Learning (English) Business Communication; 1.7 Conclusion; 2: Enterprise Software or Tools: Terminology and Communication Processes; 2.1 What Is Enterprise Software?; 2.1.1 Tool Properties; 2.2 Tools and the Sales Process; 2.3 Sales Tools and Communication; 2.3.1 The CRM Tool and Opportunity Management; 2.4 Tool Communication Flow: The Discount Approval Process; 2.5 An Exemplary External Communication Tool: The Customer Service and Support Tool. |
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2.6 Enterprise Software: Selective Research Perspectives; 2.7 The Enterprise Software Genre of Communication; 2.8 Conclusion; 3: A Sociological Perspective on Corporations and Tool-Mediated Business Communication; 3.1 Introduction; 3.2 Cybernetics, Corporations and Enterprise Software; 3.2.1 Organisations as Systems: Structures and Interrelations; 3.2.2 Transnational Corporations and Tools as Cybernetic Systems; 3.2.3 Tools and Homeostasis: Internal and External Disturbances; 3.2.4 Tools and Management; 3.2.5 Enterprise, Entropy and Tools. |
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3.2.5.1 Fractal Properties of the Corporation and Enterprise Software; 3.2.6 Team Syntegrity®, General Cybernetic Modelling and Enterprise Software; 3.2.6.1 Tools and Growth: Transformation; 3.2.7 Business Communication: Reduction of Complexity; 3.3 Luhmann and Systems Theory as Applied to Corporations and Tools; 3.3.1 Operational Closure and Self-reference; 3.3.2 Differentiation and Autopoiesis; 3.3.3 Corporation as a Social System: System-ƯEnvironment Boundaries; 3.3.4 Computer-Mediated Communication; 3.3.4.1 Tools Equal Communication. |
| Summary |
The distinctive point of the book is its innovative interdisciplinary approach to business communication, with interconnections between linguistics, sociology, and critical organisational studies as applied to the corporate world. It offers a first-hand insight into primary business discourse with a deeper understanding and analysis of business processes and mechanisms underlying and reflected in enterprise software-mediated communication. It answers the question what 'doing business' in the digital age is about and illustrates 'business discourse' from practitioners' point of view. Grounded in the analysis of empirical data, pertaining both to internal and external business communication, the author reflects on the reality of accelerated and pressurised communication in global IT corporations. Following a communication-centred approach, this monograph puts the topic of enterprise software-mediated business discourse into a multi-layered perspective of how global corporations operate, what their primary goals are, and what kind of (political) power they execute. Moreover, it demonstrates how profit-driven corporations can be viewed and interpreted as strategically acting systems within a specific sociological framework. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Business communication.
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Business communication. |
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Linguistics.
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Linguistics. |
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Public relations.
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Public relations. |
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Application software.
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Application software. |
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Philology.
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Philology. |
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Sociolinguistics.
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Sociolinguistics. |
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Discourse analysis.
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Discourse analysis. |
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Communication.
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Communication. |
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linguistics. |
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public relations. |
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philology. |
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sociolinguistics. |
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Communication studies. |
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Public relations. |
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Public administration. |
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Sociolinguistics. |
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Discourse analysis. |
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Literary studies: general. |
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LANGUAGE ARTS & DISCIPLINES -- Linguistics -- Historical & Comparative. |
| In: |
Springer eBooks |
| Other Form: |
Print version: 1137558121 9781137558121 (OCoLC)948546776 |
| ISBN |
9781137558138 (electronic book) |
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113755813X (electronic book) |
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1137558121 |
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9781137558121 |
| Standard No. |
10.1057/978-1-137-55813-8 |
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