| Description |
1 online resource (313 pages) : illustrations |
| Physical Medium |
polychrome |
| Description |
text file |
| Note |
Includes index. |
| Bibliography |
Includes bibliographical references and index. |
| Summary |
A book for Indian designers and brand marketers, Aesthetics in Marketing. primarily deals with understanding aesthetics beyond its visual association and. making it relevant to product designing strategies. It is the first attempt of. its kind to understand the influence of aesthetics in the context of two very. important sectors of the industry-consumer durables and automobile. The book analyses various aesthetic attributes, qualities and elements in a. product and deliberates on the important of each of these and the kind of balance. necessary among them for designing successful products. It. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Market segmentation.
|
|
Market segmentation. |
|
Consumers' preferences.
|
|
Consumers' preferences. |
|
New products.
|
|
New products. |
|
Aesthetics.
|
|
Aesthetics. |
| Genre/Form |
Electronic books.
|
| Added Author |
Das, G. Ganesh.
|
| Other Form: |
Print version: Baisya, Rajat K. Aesthetics in marketing. Los Angeles ; London : Response Books, 2008 9780761935957 0761935959 (DLC) 2007047145 (OCoLC)182573481 |
| ISBN |
9788178299808 (electronic book) |
|
8178299801 (electronic book) |
|
9788178297569 (India-paperback) |
|
8178297566 (India-paperback) |
|
0761935959 (paperback) |
|
9780761935957 (paperback) |
| Standard No. |
9786611965464 |
|
