| Edition |
First edition. |
| Description |
1 online resource (xv, 267 pages) : illustrations (some color). |
| Physical Medium |
polychrome |
| Description |
text file |
| Series |
Strategic management collection,
2150-9646
|
|
Strategic management collection.
2150-9646
|
| Bibliography |
Includes bibliographical references (pages 243-255) and index. |
| Contents |
Part I. The global competitive environment. Chapter 1. The globalization of markets and competition ; Chapter 2. The globalization of companies and competitive advantage ; Chapter 3. The globalization of opportunity and risk ; Chapter 4. The globalization of corporate social responsibility -- Part II. Global strategy development. Chapter 5. Assessing a company's resource base and capabilities for going global ; Chapter 6. Global strategy formulation ; Chapter 7. Target market selection and entry strategies -- Part III. Global strategic management. Chapter 8. Globalizing the value proposition ; Chapter 9. Global positioning and branding ; Chapter 10. Globalizing the value creation infrastructure ; Chapter 11. Globalizing the management model. |
| Access |
Access restricted to authorized users and institutions. |
| Summary |
Global Business Strategy looks at the opportunities and risks associated with staking out a global competitive presence and introduces the fundamentals of global strategic thinking. The authors demonstrate how a company should change and adapt its domestic business model to achieve a competitive advantage as it expands globally. Our framework includes a company's business model, the strategic decisions a company needs to make as it globalizes its operations, and globalization strategies for creating a competitive advantage. A business model has four principal dimensions: market participation, the value proposition, the supply chain infrastructure, and its management model. |
| Form |
Also available in print. |
| System Details |
Mode of access: World Wide Web. |
|
System requirements: Adobe Acrobat reader. |
| Provenance |
Purchased with the Phippen Library Fund. |
| Subject |
International business enterprises -- Management.
|
|
International business enterprises -- Management. |
|
Strategic planning.
|
|
Strategic planning. |
|
International trade.
|
|
International trade. |
|
Investments, Foreign.
|
|
Investments, Foreign. |
| Indexed Term |
Global strategy. |
|
Golbal competitive advantage. |
|
Business model. |
|
Value creation. |
|
Value proposition. |
|
Market participation. |
|
Supply chain infrastructure. |
|
Global management model. |
|
Global industry. |
|
Global branding. |
|
Innovation. |
|
Outsourcing. |
|
Offshoring. |
|
Global management. |
| Genre/Form |
Electronic books.
|
| Added Author |
Pearce, John A., author.
|
| Other Form: |
Print version: 9781637420423 |
| ISBN |
9781637420430 e-book |
|
9781637420423 print |
|
