| Description |
1 online resource. |
|
text file |
| Series |
Open textbook library.
|
| Contents |
Introduction to Digital Marketing -- Understanding the Digital Consumer -- Planning for a Digital Marketing Campaign -- Introduction to Digital Strategy -- Reach: Generating Awareness and Attracting Visitors -- Act: Creating Content -- Act: Lead Generation and Lead Nurturing -- Convert: Conversion Optimization -- Engage: Building Loyalty and Co-Creating With Customers |
| Summary |
The Internet has transformed how businesses conduct their activities and how consumers go about buying products. This textbook aims to provide a way of conceptualizing how to do marketing online and a strategic framework to do so. |
| Note |
Attribution-NonCommercial-ShareAlike |
| Local Note |
Open Educational Resources (OER). Open Textbooks |
|
Promoted: Local to Global Cooperative Open Textbook Library |
| Language |
In English. |
| Subject |
Business -- Textbooks.
|
|
Business. |
| Genre/Form |
Textbooks.
|
| Subject |
Marketing -- Textbooks.
|
|
Marketing. |
| Genre/Form |
Textbooks.
|
| Added Author |
Dolbec, Pierre-Yann, author.
|
|
Open Textbook Library, distributor.
|
|
