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Book
Author
Wimmer, Roger D.
Title
Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick.
Publication Info.
Belmont, Calif. : Wadsworth Pub. Co., [1987]
©1987
Item Status
Location
Call No.
Status
OPAC Message
Public Note
Gift Note
Moore Stacks
P91.3 .W47 1987
Available
---
Edition
2nd ed.
Description
xiv, 514 pages : illustrations ; 25 cm + 1 instructor's manual (58 pages ; 22 cm)
Bibliography
Includes bibliographies and indexes.
Subject
Mass media -- Research.
Mass media -- Research.
Médias -- Recherche.
Médias -- Méthodologie.
Added Author
Dominick, Joseph R.
ISBN
0534067026
0534067034 instructor's manual