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book
BookPrinted Material
Author Wimmer, Roger D.

Title Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick.

Publication Info. Belmont, Calif. : Wadsworth Pub. Co., [1987]
©1987

Item Status

Location Call No. Status OPAC Message Public Note Gift Note
 Moore Stacks  P91.3 .W47 1987    Available  ---
Edition 2nd ed.
Description xiv, 514 pages : illustrations ; 25 cm + 1 instructor's manual (58 pages ; 22 cm)
Bibliography Includes bibliographies and indexes.
Subject Mass media -- Research.
Mass media -- Research.
Médias -- Recherche.
Médias -- Méthodologie.
Added Author Dominick, Joseph R.
ISBN 0534067026
0534067034 instructor's manual