Title Mastering business planning and strategy : the power and application of strategic thinking / Paul Elkin.

Publication Info.	London : Thorogood, [2007]
	©2007

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Online eBook. Access restricted to current Rider University students, faculty, and staff.
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Item Status

Edition	2nd ed.
Description	1 online resource (176 pages).
Physical Medium	polychrome
Description	text file
Series	Masters in management series
	Masters in management series.
Note	Previous edition: 1998.
Summary	Serves as a practical guide to developing successful business plans and strategies. This work looks at practical techniques for profiling the business and the competition, analysing the market, mastering strategic thinking, positioning for marketplace success, option appraisal and strategic decision making, as well as implementing change.
Local Note	eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject	Business planning.
	Business planning.
	Strategic planning.
	Strategic planning.
	Business planning -- Problems, exercises, etc.
	Strategic planning -- Problems, exercises, etc.
Genre/Form	Problems and exercises.
	Electronic books.
	Problems and exercises.
Other Form:	Print version: Elkin, Paul M. Mastering business planning and strategy. 2nd ed. London : Thorogood, ©2007 185418329X 9781854183293 (OCoLC)70765889
ISBN	9781854184368 (electronic book)
	1854184369 (electronic book)
	9781854183293 (paperback)
	185418329X (paperback)