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book
BookPrinted Material
Author Engel, James F.

Title Consumer behavior / James F. Engel, David T. Kollat [and] Roger D. Blackwell.

Publication Info. New York : Holt, Rinehart and Winston, [1973]

Item Status

Location Call No. Status OPAC Message Public Note Gift Note
 Moore Stacks  HF5415.2 .E5 1973    Available  ---
Edition 2d ed.
Description xiv, 689 pages : illustrations ; 25 cm.
Series Holt, Rinehart and Winston marketing series
Holt, Rinehart and Winston marketing series.
Bibliography Includes bibliographical references.
Subject Consumers.
Consumers.
Marketing research.
Marketing research.
Added Author Kollat, David T.
Blackwell, Roger D.
ISBN 0030863716