| Description |
1 online resource (177 pages) |
|
text file |
| Contents |
FOREWORD; PREFACE; INTRODUCTION; PART ONE; 01 Start planning long before your attack; 02 Don't get stuck in history; 03 Spread panic; 04 Do market research the shark way; 05 Find blind spots to bite; 06 Strike unpredictably; 07 Timing is key to successful attacks; 08 Move or die; 09 Kill with style; 10 Write a Sharkonomics "attack list"; PART TWO; Introduction: Defence; 01 Develop your defence strategies years before you get attacked; 02 Never stand still; 03 Let others spread the buzz; 04 Don't panic when under shark attack; 05 Find out where your blind spots are. |
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06 When entering a new market, don't send out press releases too early07 Sharks will not attack you if there is an easiertarget around; 08 Don't act like a victim; 09 Attack is good defence; 10 Develop better escape tactics than the hunter; Acknowledgments; Recommended reading; Notes; About the author. |
| Summary |
Sharks are nature's most revered and feared killing machines. But if you study the behaviour of sharks, you will learn they are also highly strategic and efficient in the way they survive and thrive in nature's competitive environment. Inspired by the shark's evolved (over 420 million years) instincts and strategic moves, this book provides businesses with 10 ways on how to attack the market leaders, and take market share, in your sector. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Marketing.
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Marketing. |
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Market share.
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Market share. |
| Genre/Form |
Electronic books.
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| Other Form: |
Print version: Engeseth, Stefan. Sharkonomics : How to attack market leaders. Singapore : Marshall Cavendish, ©2012 9789814346344 |
| ISBN |
9789814382779 (electronic book) |
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9814382779 (electronic book) |
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