Skip to content
Rider Library Catalog
You are not logged in
|
Login
Your session will expire automatically in
0
seconds.
Continue session
End session now
Add to My Lists
Export
MARC Display
Return To Browse
SearchType
Keyword
Author
Title
Journal Title
Series Title
Subject
Genre
Call no.
ISBN / ISSN
Table of Contents
Publisher
Prof/TA
Course
Search
Search Scope
View Entire Collection
Moore Library
Talbott Library
Limit search to available items
Record:
Prev
Next
Resources
More Information
Book
Author
Enrico, Roger.
Title
The other guy blinked : how Pepsi won the cola wars / Roger Enrico and Jesse Kornbluth.
Publication Info.
Tononto ; New York : Bantam, 1986.
Item Status
Description
viii, 280 pages ; 24 cm
Note
Includes index.
Subject
Pepsi-Cola Company.
Pepsi-Cola Company.
Coca-Cola Company.
Coca-Cola Company.
Soft drink industry -- United States.
Soft drink industry.
United States.
Added Author
Kornbluth, Jesse.
ISBN
0553051776
