| Description |
1 online resource (1116 pages) |
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text file |
| Contents |
Cover; Title Page; Additional titles in Entrepreneur's Startup Series; Copyright Page; Graphic Design Business: Entrepreneur's Step by Step Startup Guide; Preface; 1 -- The Right Stuff; What Is Graphic Design?; Employment Outlook; The Nature of the Work; Working Conditions; Training and Other Qualifications; Other Skills; Employment Opportunities; Future Job Outlook; Earnings; Related Occupations; 2 -- Freelancing Graphic Designers Running the Business; Freelance Graphic Designers; Freelance Graphic Designer Work; Desktop Publishing; Specialization versus Generalization. |
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The Pleasure of the WorkRunning the Freelance Business; Where to Start; The Market; 3 -- Designing Your Graphic Arts Business; The Business Plan Format; Choosing Your Business Forms; Government Help and Forms; The Final Decision; Learning from Other Graphic Designers; 4 -- Getting Set Up; Designing Your Business Name; Your Work Space; Your Equipment; Communications; Licenses for Your Office; 5 -- Legal Issues; Understanding Copyright; What Copyright Protects; Understanding Visual Arts Works; Seeking Competent Legal Advice; 6 -- Launching Your Freelance Graphic Design Business. |
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So You're a Graphic Designer?Getting the Word Out; Finding Your First Customers; 7 -- Marketing Yourself; Developing Your Marketing Plan; Pressing the Flesh; Half the Work Is Finding the Work; Internet Marketing; Who Needs You Now?; Always Marketing; 8 -- Rules You Cannot Break; Dealing with Clients; Insurance; Tax Liabilities; Workers' Compensation; 9 -- Expanding Your Freelance Graphic Design Business; Other Profitable Sidelines; Improving Your Designs; Expand Your Design Business with E-Mail; 10 -- Printing and Reprography Service; Creating Products; Wholesale Printing; Marketing the Business. |
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11 -- The Secrets of Designing SuccessSetting Your Fees; Planning and Handling Downtime; Managing the Marketing; Keep Planning Your Business; Not as Lonely as You Think; Success and Design On, or Stop; Appendix A -- Sample Contracts and Agreements; Appendix B -- Graphic Designer Resources; Glossary; Index; Start Your Own Business, 5th Edition; Editor: Marla Markman; Foreword; ON YOUR MARK ... ; part 1 -- THINK; chapter 1 -- INTRODUCTION; chapter 2 -- TAKING THE PLUNGE; The Entrepreneurial Personality; Your Strengths and Weaknesses; Go For the Goal; chapter 3 -- GOOD IDEA!; Just Do It! |
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Chapter 4 -- GOOD TIMINGMarket Matters; Financial Plan; Family Affairs; Getting Personal; Decisions, Decisions; chapter 5 -- BUILD IT OR BUY IT?; Buying an Existing Business; Buying a Franchise; Calling All Franchisees; Buying a Business Opportunity; part 2 -- PLAN; chapter 6 -- CHOOSE YOUR TARGET; Practicing Nichecraft; On a Mission; chapter 7 -- IF YOU BUILD IT, WILL THEY COME?; What It Is, What It Does; Market Research Methods; Secondary Research; Primary Research; chapter 8 -- THE NAME GAME; Expert Assistance; What Does It Mean?; Making It Up; Namestorming; Testing, Testing; Final Analysis. |
| Note |
Say It Loud. |
| Summary |
It's time to make your mark in the world of graphic design. There's no doubt you've imagined it-placing your name and logo on business cards, taking creative control and being your own boss. Why not turn your fantasy into reality?Whether you want to start a part-time graphic design business, a full-time operation or build a substantial company with a full staff of graphic designers, everything you need to get started is at your fingertips. Learn the basic requirements, startup costs, day-to-day operations and even what to do when things don't go as planned. Industry experts and successful grap. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Commercial art -- United States -- Marketing.
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Commercial art. |
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United States. |
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Marketing. |
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Graphic arts -- United States -- Marketing.
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Graphic arts. |
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Small business -- United States -- Management.
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Small business. |
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Management. |
| Genre/Form |
Electronic books.
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| Added Author |
Entrepreneur Group.
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Entrepreneur Press.
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| Other Form: |
Print version: Magazine, Entrepreneur. Graphic Design Business : Entrepreneur's Step-by-Step Startup Guide. New York : Entrepreneur Press, ©2012 |
| ISBN |
9781613082089 (electronic book) |
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1613082088 (electronic book) |
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