Preface; Chapter 1: The Event Planning Industry; Chapter 2: Building Your Business Foundation; Chapter 3: A Day in the Life; Chapter 4: Getting Started; Chapter 5: Financing Your Business; Chapter 6: Hiring Employees and Outside Vendors; Chapter 7: Marketing Your Business; Chapter 8: Website Essentials; Chapter 9: The World of Social Media; Chapter 10: Managing Your Finances; Chapter 11: Planner Profiles; Chapter 12: Onward and Upward; Appendix: Event Planning Resources; Glossary; Index; Start Your Own Business 6th Edition, Book Excerpt; On Your Mark ... ; Part 1: Think.
Chapter 1: IntroductionChapter 2: Taking the Plunge. Get Ready to Be an Entrepreneur; Contents.
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