| Edition |
Second edition. |
| Description |
viii, 294 pages : illustrations ; 24 cm |
| Note |
First edition published under title: The entertainment marketing revolution. Upper Saddle River, N.J. : Financial Times Prentice Hall, ©2002. |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Introduction. Let Us Entertain You -- 1. Begin with the Basics: The What and Where of Entertainment Marketing -- 2. Getting the Product to Market: Who and How -- 3. Marketing Movies: Building Wannasee, Haftasee, and Mustsee -- 4. The Business of Broadcasting: Network TV, Syndication, and Radio -- 5. The Rising Tide of Technology: Television Content Delivery in a Digital Age -- 6. Digital Disruption -- 7. Publishing: The Printed Word Goes Digital -- 8. A Handful of Content: Games, Mobile Applications, and Mobile Marketing -- 9. The Universal Language: Music -- 10. Major Leagues, Major Money: Sports -- 11. On the Road: Travel and Tourism -- 12. What's Next: A Global Snapshot -- Conclusion. Where Do We Go From Here?. |
| Subject |
Mass media -- Marketing.
|
|
Mass media -- Marketing. |
|
Mass media. |
|
Amusements -- Marketing.
|
|
Amusements -- Marketing. |
|
Amusements. |
| Added Author |
Esgate, Patricia, author.
|
|
Lieberman, Al.
Entertainment marketing revolution.
|
| Added Title |
Entertainment marketing |
| ISBN |
9780133092080 hardback |
|
0133092089 hardback |
|
