| Description |
1 online resource (x, 251 pages). |
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text file |
| Series |
Studies in the modern presidency
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Studies in the modern presidency.
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| Summary |
"Modern presidents engage in public leadership through national television addresses, routine speechmaking, and by speaking to local audiences. With these strategies, presidents tend to influence the media's agenda. In fact, presidential leadership of the news media provides an important avenue for indirect presidential leadership of the public, the president's ultimate target audience. Although frequently left out of sophisticated treatments of the public presidency, the media are directly incorporated into this book's theoretical approach and analysis. The authors find that when the public expresses real concern about an issue, such as high unemployment, the president tends to be responsive. But when the president gives attention to an issue in which the public does not have a preexisting interest, he can expect, through the news media, to directly influence public opinion. Eshbaugh-Soha and Peake offer key insights on when presidents are likely to have their greatest leadership successes and demonstrate that presidents can indeed "break through the noise" of news coverage to lead the public agenda"--Publisher. |
| Contents |
Presidential leadership -- Theoretical framework and organization -- A focused strategy of presidential leadership -- A sustained strategy of presidential leadership -- Going local as a leadership strategy -- Leadership and responsiveness in the public presidency. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Presidents -- United States.
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Presidents. |
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United States. |
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Communication in politics -- United States.
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Communication in politics. |
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Government and the press -- United States.
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Government and the press. |
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Political leadership -- United States.
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Political leadership. |
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Presidents -- Press coverage -- United States.
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Presidents -- Press coverage. |
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Press and politics -- United States.
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Press and politics. |
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Public opinion -- United States.
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Public opinion. |
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Public relations and politics -- United States.
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Public relations and politics. |
| Genre/Form |
Electronic books.
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Electronic books.
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| Added Author |
Peake, Jeffrey S., 1970-
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| Other Form: |
Print version: Eshbaugh-Soha, Matthew. Breaking Through the Noise : Presidential Leadership, Public Opinion, and the News Media. Palo Alto : Stanford University Press, ©2011 9780804777056 |
| ISBN |
9780804778213 (electronic book) |
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0804778213 (electronic book) |
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