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Bestseller
BestsellerE-book
Author Minsky, Laurence, author.

Title Audio branding : using sound to build your brand / Laurence Minsky, Colleen Fahey.

Publication Info. London ; New York, NY : Kogan Page Limited, [2017]
©2017

Item Status

Description 1 online resource (xviii, 214 pages)
text file
Bibliography Includes bibliographical references and index.
Contents Foreword / by Philip Kotler -- Preface: why audio branding? -- Acknowledgements -- Wake up to the power of audio branding -- Audio branding in the digital age -- It's time we came to our sensory marketing -- Welcome to the world of audio branding -- The search for your sound -- What gets measured -- The audio-branding process -- How to launch your audio brand -- Maintaining and evolving your audio brand -- Music and sound design in environments -- Glossary -- Index.
Summary Audio branding covers everything from app sounds, right down to the noise a particular brand of car makes when unlocked or turned on. This text will give practical guidance to the creating an audio language to support brand identity and personality.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Branding (Marketing)
Branding (Marketing)
Music in advertising.
Music in advertising.
Advertising -- Brand name products.
Advertising -- Brand name products.
Advertising -- Psychological aspects.
Advertising -- Psychological aspects.
Genre/Form Electronic books.
Electronic books.
Added Author Fahey, Colleen, author.
Other Form: Print version: Minsky, Laurence. Audio branding. 1st Edition. New York : Kogan Page Ltd, [2017] 9780749478575 (DLC) 2016058930
ISBN 9780749478582 (electronic book)
0749478586 (electronic book)
9780749478575 (paperback)