Description |
1 online resource (xviii, 214 pages) |
|
text file |
Bibliography |
Includes bibliographical references and index. |
Contents |
Foreword / by Philip Kotler -- Preface: why audio branding? -- Acknowledgements -- Wake up to the power of audio branding -- Audio branding in the digital age -- It's time we came to our sensory marketing -- Welcome to the world of audio branding -- The search for your sound -- What gets measured -- The audio-branding process -- How to launch your audio brand -- Maintaining and evolving your audio brand -- Music and sound design in environments -- Glossary -- Index. |
Summary |
Audio branding covers everything from app sounds, right down to the noise a particular brand of car makes when unlocked or turned on. This text will give practical guidance to the creating an audio language to support brand identity and personality. |
Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
Subject |
Branding (Marketing)
|
|
Branding (Marketing) |
|
Music in advertising.
|
|
Music in advertising. |
|
Advertising -- Brand name products.
|
|
Advertising -- Brand name products. |
|
Advertising -- Psychological aspects.
|
|
Advertising -- Psychological aspects. |
Genre/Form |
Electronic books.
|
|
Electronic books.
|
Added Author |
Fahey, Colleen, author.
|
Other Form: |
Print version: Minsky, Laurence. Audio branding. 1st Edition. New York : Kogan Page Ltd, [2017] 9780749478575 (DLC) 2016058930 |
ISBN |
9780749478582 (electronic book) |
|
0749478586 (electronic book) |
|
9780749478575 (paperback) |
|