| Description |
1 online resource (v, 158 pages) : illustrations. |
| Physical Medium |
polychrome. |
| Description |
data file |
| Series |
Business issues, competition and entrepreneurship
|
|
Business issues, competition and entrepreneurship series.
|
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Alan P. Fiske's relational models framework : applications to customers' relationships with service marketers / Velitchka D. Kaltcheva, Robert D. Winsor, Anthony Patino -- Measuring corporate CRM strategy : its model, methodology, and application / Hyung-Su Kim -- Inter-organizational social capital as relationship investments : an empirical investigation of the effects on customers' relationship satisfaction / Mariachiara Colucci, Manuela Presutti -- Customer value analysis : a two-stage data mining approach / Ching-Tzu Tsai, Chih-Fong Tsai, Chia-Sheng Hung -- Customer relations and loyalty-based segmentation : a B2B approach in the tourism industry / Irene Gil-Saura, María-Eugenia Ruiz-Molina, Beatriz Moliner-Velázquez -- Pros and cons of long-term customer relationships / Christina Öberg -- Involvement as market creation : a new way to consider customer relations / Johan Gaddefors, Alistair R. Anderson. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Customer relations.
|
|
Customer relations. |
| Genre/Form |
Electronic books.
|
|
Electronic books.
|
| Added Author |
Farkas, Victoria J.
|
| Other Form: |
Print version: 9781617612107 1617612103 (DLC) 2010027638 |
| ISBN |
161761369X (electronic book) |
|
9781617613692 (electronic book) |
|
9781617612107 (hardcover) |
|
1617612103 (hardcover) |
|
