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Authors (1-3 of 3)
Farris, Paul.
1
Book
The advertising controversy : evidence on the economic effects of advertising
Albion, Mark S., 1951-
Boston, Mass. : Auburn House Pub. Co., [1981]
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Moore Stacks
HF5826.5 .A43
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---
2
Book
Cases in advertising and promotion management
Quelch, John A.
Burr Ridge, Ill. : Irwin, [1994]
4th ed.
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Moore Stacks
HF5823. Q44 1994
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Farris, Paul W.,
3
Bestseller
Marketing analytics : essential tools for data-driven decisions
Venkatesan, Rajkumar, author.
Charlottesville : Darden Business Publishing, University of Virginia Press, 2021.
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