| Description |
1 online resource (313 pages). |
|
text file |
| Series |
Sage Series in Public Relations ; v. 3
|
|
Sage series in public relations ; v. 3.
|
| Bibliography |
Includes bibliographical references and indexes. |
| Summary |
Researching the Public Opinion Environment: Theories and Methods informs the reader on the rationale, purposes, theories, and methodologies involved in researching the public. The book is divided into four parts. Part One looks at the theories and systems relevant to opinion research. Part Two addresses the topics of monitoring and analyzing the media. Part Three describes the basics of survey research, focus groups, Delphi techniques, stakeholder assemblies and Q methodology. Part Four analyzes the impact of the media. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Public opinion.
|
|
Public opinion. |
|
Public opinion polls.
|
|
Public opinion polls. |
|
Mass media and public opinion.
|
|
Mass media and public opinion. |
| Genre/Form |
Electronic books.
|
| Other Form: |
Print version: 9780761915300 |
| ISBN |
9781452251943 (electronic book) |
|
1452251940 (electronic book) |
|
9780761915317 |
|
0761915311 (Trade Paper) |
|
9781483328577 (ebook) |
|
1483328570 (ebook) |
| Standard No. |
9780761915317 |
|
