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Book
Author
Engel, James F.
Title
Market segmentation; concepts and applications. / Edited by James F. Engel, Henry F. Fiorillo [and] Murray A. Cayley.
Publication Info.
New York : Holt, Rinehart and Winston, [1972]
Item Status
Description
xiii, 486 pages : illustrations ; 23 cm.
Series
Holt, Rinehart and Winston marketing series
Holt, Rinehart and Winston marketing series.
Bibliography
Bibliography: pages 469-483.
Subject
Market segmentation.
Market segmentation.
Added Author
Fiorillo, Henry F.
Cayley, Murray Alexander, 1936-
ISBN
0030880823
