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010      2003113070 
020    1587330032 
035    (OCoLC)ocm54982382 
035    408347 
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040    DLC|beng|cDLC|dQBX|dCZL|dPSM 
042    pcc 
043    n-us--- 
049    RIDM 
050 00 HM1221|b.F58 2004 
082 00 659.2|222 
090    HM1221 .F58 2004 
100 1  Fitch, Bradford.|0https://id.loc.gov/authorities/names/
       n2011015088 
245 10 Media relations handbook for agencies, associations, 
       nonprofits, and Congress /|cBrad Fitch ; foreword by Mike 
       McCurry. 
264  1 Alexandria, VA :|bTheCapitol.Net,|c[2004] 
264  4 |c©2004 
300    xx, 345 pages :|billustrations ;|c27 cm. 
336    text|btxt|2rdacontent 
337    unmediated|bn|2rdamedia 
338    volume|bnc|2rdacarrier 
490 1  Communication series 
504    Includes bibliographical references and index. 
505 0  First steps -- Tools of the craft -- Developing a message 
       and communications plan -- Interacting with reporters -- 
       Overview of the media : print, radio, and TV -- Web-based 
       and online communications -- Dealing with the principal --
       Interview preparation -- Internal issues : experts, policy,
       numbers, leaks, lawyers, and language -- How to interact 
       with congressional campaign operations -- Communications 
       in a federal agency -- Crisis communications in public 
       affairs -- Honest spin : the ethics of public relations. 
650  0 Public relations|vHandbooks, manuals, etc.|0https://
       id.loc.gov/authorities/subjects/sh2010108999 
650  0 Public relations|zUnited States|0https://id.loc.gov/
       authorities/subjects/sh2008110240|vHandbooks, manuals, 
       etc.|0https://id.loc.gov/authorities/subjects/sh99001300 
650  0 Publicity|0https://id.loc.gov/authorities/subjects/
       sh85108869|xManagement|0https://id.loc.gov/authorities/
       subjects/sh2002007911|vHandbooks, manuals, etc.|0https://
       id.loc.gov/authorities/subjects/sh99001300 
650  0 Public relations|zUnited States|0https://id.loc.gov/
       authorities/subjects/sh2008110240|xManagement|0https://
       id.loc.gov/authorities/subjects/sh2002007911|vHandbooks, 
       manuals, etc.|0https://id.loc.gov/authorities/subjects/
       sh99001300 
650  0 Public relations and politics|0https://id.loc.gov/
       authorities/subjects/sh85108797|zUnited States|0https://
       id.loc.gov/authorities/names/n78095330-781|vHandbooks, 
       manuals, etc.|0https://id.loc.gov/authorities/subjects/
       sh99001300 
650  7 Public relations.|2fast|0https://id.worldcat.org/fast/
       1082892 
650  7 Publicity|xManagement.|2fast|0https://id.worldcat.org/fast
       /1083453 
650  7 Publicity.|2fast|0https://id.worldcat.org/fast/1083449 
650  7 Management.|2fast|0https://id.worldcat.org/fast/1007141 
650  7 Public relations and politics.|2fast|0https://
       id.worldcat.org/fast/1082926 
651  7 United States.|2fast|0https://id.worldcat.org/fast/1204155
655  7 Handbooks and manuals.|2fast|0https://id.worldcat.org/fast
       /1423877 
655  7 Handbooks and manuals.|2lcgft|0https://id.loc.gov/
       authorities/genreForms/gf2014026109 
830  0 Communication series (TheCapitol.Net)|0https://id.loc.gov/
       authorities/names/n2004108333 
901    MARCIVE 20231220 
935    408347 
994    C0|bRID