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BestsellerE-book
Author Flanagan, Martin, author.

Title The Marvel Studios phenomenon : inside a transmedia universe / Martin Flanagan, Mike McKenny and Andy Livingstone.

Publication Info. New York, NY : Bloomsbury Academic, 2016.
©2016

Item Status

Description 1 online resource (xii, 274 pages)
text file
Summary "The Marvel Studios Phenomenon evaluates the studio's identity, as well as its status within the structures of parent Disney. In a new set of readings of key texts such as Captain America: The Winter Soldier, Guardians of the Galaxy and Agents of S.H.I.E.L.D., the thematics of superhero fiction and the role of fandom are considered. The authors identify milestones from Marvel's complex and controversial business history, allowing us to appraise its industrial status: from a comic publisher keen to exploit its intellectual property, to an independent producer, and latterly, successful subsidiary of a vast entertainment empire. As it drives the process whereby large-scale cinematic practice encounters a converged entertainment age, what kind of organization is Marvel Studios? How does it co-ordinate a transmedia storyworld to the satisfaction of niche fan communities as well as a popular audience?"-- Provided by publisher.
Bibliography Includes bibliographical references and index.
Contents Introduction: The Road to Marvel Studios -- 1. 'Films Lead Policy': Marvel's Industrial (R)evolution and the Birth of a Studio -- 2. An Organization of Storytellers: The Marvel Story, According to Marvel -- 3. 'Doth Mother know you weareth her drapes?': The Genre Tactics of Marvel Studios -- 4. Captains America -- 5. Teams/Screens -- 6. Star-Lord, Who?: Guardians of the Galaxy -- Raiding the 'B-List' for New -- Legends -- 7. 'A Little Old-Fashioned: Marvel Studios and Pixar -- 8. Tie-ins, Tie-ups and Let-downs: Marvel's Transmedia Empire -- Conclusion -- Appendix: Timeline.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Marvel Studios -- History.
Marvel Studios.
History.
Motion picture industry -- United States -- History.
Motion picture industry.
United States.
Genre/Form Electronic books.
History.
Added Author Livingstone, Andrew, 1987- author.
McKenny, Mike, author.
Other Form: Print version: Flanagan, Martin. Marvel Studios phenomenon. New York : Bloomsbury Academic, 2016 9781501311895 (DLC) 2015041803 (OCoLC)921033683
ISBN 9781501311857 (electronic book)
1501311859 (electronic book)
9781501311864 (electronic book)
1501311867 (electronic book)
9781501311895 (hardcover)