Title Underdog advertising : proven principles to compete and win against the giants in any industry / Paul W. Flowers.

Publication Info.	Dallas, Tex. : Brown Books, [2006]
	©2006

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Online eBook. Access restricted to current Rider University students, faculty, and staff.
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Description	1 online resource (x, 214 pages) : illustrations
	text file
Bibliography	Includes bibliographical references and index.
Local Note	eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject	Advertising.
	Advertising.
	Advertising campaigns.
	Advertising campaigns.
	Marketing.
	Marketing.
Genre/Form	Electronic books.
Other Form:	Print version: Flowers, Paul W. Underdog advertising. Dallas, Tex. : Brown Books, ©2006 1933285222 9781933285221 (DLC) 2005931296 (OCoLC)69903910
ISBN	1933285222 (paperback ; alkaline paper)
	9781933285221 (paperback ; alkaline paper)
	9781605570396 (electronic book)
	1605570397 (electronic book)
	9781933285351
	1933285354
	1933285354