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Book
Author
Fog, Klaus.
Title
Storytelling : branding in practice / Klaus Fog, Christian Budtz, Baris Yakaboylu.
Publication Info.
Berlin ; New York : Springer, 2005.
Item Status
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Call No.
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Public Note
Gift Note
Moore Stacks
HD69.B7 F6413 2005
Available
---
Description
238 pages : illustrations ; 24 cm
Note
"Original Danish edition published by Samfundslitteratur 2003 with the title Storytelling - branding i praksis ... translation by Tara Stevens"--Verso of t.p.
Bibliography
Includes bibliographical references (pages 228-230) and index.
Subject
Branding (Marketing)
Branding (Marketing)
Product management.
Product management.
Added Author
Budtz, Christian.
Yakaboylu, Baris.
Added Title
Storytelling. English https://id.loc.gov/authorities/names/no2005050873
ISBN
3540235019 hardbound
