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Book
Author
Ford, Kevin.
Title
Brands laid bare : using market research for evidence-based brand management / Kevin Ford.
Publication Info.
Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, [2005]
©2005
Item Status
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Call No.
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OPAC Message
Public Note
Gift Note
Moore Stacks
HD69.B7 F67 2005
Available
---
Description
viii, 158 pages : illustrations ; 24 cm
Note
Includes index.
Subject
Brand name products -- Management.
Brand name products -- Management.
Marketing research.
Marketing research.
ISBN
0470012838
