| Edition |
First edition. |
| Description |
xv, 318 pages ; 25 cm |
| Bibliography |
Includes bibliographical references (pages 257-307) and index. |
| Contents |
Introduction -- welcome to the fandom singularity -- Fandom is a verb -- The rise of commercial fandom -- From convention to conventional -- Wearing our fandoms on our sleeves -- Membership and status in the happiest place on earth -- Fans, what are they good for? -- Authenticity -- When fandom goes wrong. |
| Summary |
An in-depth analysis of the influence of fans, which the author terms "society's alpha customers," on modern life and culture, offers insight into the psychology and history of fandom while exploring how new digital tools are enabling convergences between brand owners and their consumers. |
| Subject |
Consumption (Economics) -- Social aspects.
|
|
Consumption (Economics) -- Social aspects. |
|
Consumption (Economics) |
|
Fans (Persons)
|
|
Fans (Persons) |
|
Enthusiasm -- Economic aspects.
|
|
Enthusiasm. |
|
Marketing -- Social aspects.
|
|
Marketing -- Social aspects. |
| Added Author |
Glazer, Aaron M., author.
|
| ISBN |
9780393249958 (hardcover) |
|
0393249956 (hardcover) |
|
9781781255339 |
|
1781255334 |
|
9781782831983 |
|
