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001    ocn844892463 
003    OCoLC 
005    20160805111023.2 
006    m     o  d         
007    cr ||||||||||| 
008    130528s2013    nyu    foab   001 0 eng d 
019    855397788 
020    9781606496152|q(electronic book) 
020    1606496158|q(electronic book) 
020    |z9781606496145|q(paperback) 
035    (OCoLC)844892463|z(OCoLC)855397788 
037    CL0500000253|bSafari Books Online 
040    NYBEP|beng|epn|cNYBEP|dIDEBK|dN$T|dE7B|dUMI|dYDXCP|dDEBSZ
       |dOCLCQ|dOCLCF|dOCLCQ|dCUS|dOCLCO|dOCLCQ 
049    RIDW 
050  4 HF5415.13|b.F725 2013 
072  7 BUS|x078000|2bisacsh 
072  7 BUS|x043000|2bisacsh 
082 04 658.8|223 
090    HF5415.13|b.F725 2013 
100 1  France, Charles E. 
245 10 Marketing strategy for small- to medium-sized 
       manufacturers :|ba practical guide for generating growth, 
       profit, and sales /|cCharles E. France. 
264  1 [New York, N.Y.] (222 East 46th Street, New York, NY 
       10017) :|bBusiness Expert Press,|c2013. 
300    1 online resource (xxxv, 306 pages). 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
347    text file|2rdaft 
490 1  Marketing strategy collection,|x2150-9662 
500    Part of: 2013 digital library. 
504    Includes bibliographical references (pages 299-300) and 
       index. 
505 0  Acknowledgments -- Foreword -- 1. Necessary and sufficient
       conditions for increasing sales and profit -- 2. Getting 
       down to basics -- 3. Customer analysis to improve the top 
       and bottom -- 4. Quotation analysis to improve 
       competitiveness -- 5. Using customer feedback to inform 
       strategy -- 6. Product analysis and product management -- 
       7. New product development -- 8. Marketing research and 
       competitor information -- 9. Crafting goals, objectives, 
       and strategies from the bottom up -- 10. Sales management 
       -- 11. Advertising and promotion -- 12. Conclusion -- 
       Notes -- References -- Index. 
520 3  Small and medium manufacturers' attempts to grow their 
       business often produce less-than-desired results due to 
       self-inflicted obstacles and pitfalls that defeat their 
       well-intended efforts. Many do not follow generally 
       accepted basic business practices such as knowing product 
       costs and margins, obtaining strategically useful 
       information about customers, conducting market research to
       identify prospective customers, and understanding 
       competitors' advantages and disadvantages needed to build 
       effective growth strategies. Their approach to pursuing 
       growth strategies--a.k.a shotgun marketing--is akin to 
       ready, shoot, aim--and often the business' working capital,
       cash flow, financial ratios, and overall profitability are
       insufficient to afford the costs of needed sales, 
       marketing, and promotional strategies typically called for
       to find and develop new customers, markets, and products. 
588 0  Print version record. 
590    eBooks on EBSCOhost|bEBSCO eBook Subscription Academic 
       Collection - North America 
650  0 Small business marketing.|0https://id.loc.gov/authorities/
       subjects/sh2008004317 
650  0 Industrial marketing.|0https://id.loc.gov/authorities/
       subjects/sh85065897 
650  7 Small business marketing.|2fast|0https://id.worldcat.org/
       fast/1121328 
650  7 Industrial marketing.|2fast|0https://id.worldcat.org/fast/
       971345 
653    B2B sales 
653    B2B marketing 
653    B2B strategy 
653    B2B customer 
653    product, and market development 
653    B2B small business 
653    B2B strategic planning 
653    B2B sales planning 
653    B2B marketing research 
653    B2B new product development 
653    B2B growth planning 
653    B2B marketing and sales 
653    manufacturing marketing and sales 
653    manufacturing marketing strategy 
653    manufacturing growth strategy 
655  4 Electronic books. 
776 08 |iPrint version:|aFrance, Charles E.|tMarketing strategy 
       for small- to medium-sized manufacturers.|d[New York, 
       N.Y.] (222 East 46th Street, New York, NY 10017) : 
       Business Expert Press, 2013|z9781606496152 
830  0 2013 digital library. 
830  0 Marketing strategy collection.|0https://id.loc.gov/
       authorities/names/no2010026961|x2150-9662 
856 40 |uhttps://rider.idm.oclc.org/login?url=http://
       search.ebscohost.com/login.aspx?direct=true&scope=site&
       db=nlebk&AN=582663|zOnline eBook. Access restricted to 
       current Rider University students, faculty, and staff. 
856 42 |3Instructions for reading/downloading this eBook|uhttp://
       guides.rider.edu/ebooks/ebsco 
901    MARCIVE 20231220 
948    |d20161013|cEBSCO|tebscoebooksacademic new |lridw 
994    92|bRID