| Description |
1 online resource (xii, 170 pages) : illustrations, portrait |
| Physical Medium |
polychrome |
| Description |
text file |
| Note |
Includes index. |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Cover; Half-title; Title; Copyright; Dedication; Contents; Preface; Acknowledgments; 1 Sketching the IP landscape; 2 Making the strategic choice; 3 Building an IP strategy; 4 Implementation; 5 Surviving IP disputes; 6 Giving diligence its due; 7 Licensing and related transactions; Index. |
| Summary |
Competing and succeeding in today's marketplace requires an in-depth understanding of intellectual property (IP). This book equips the business manager with a working, practical knowledge essential to creating and exploiting IP wealth. It shows investors how to evaluate IP strength and competitive value. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Intellectual property.
|
|
Intellectual property. |
|
Industrial property.
|
|
Industrial property. |
| Genre/Form |
Electronic books.
|
|
Electronic books.
|
| Other Form: |
Print version: Frank, Steven J. Intellectual property for managers and investors. Cambridge : Cambridge University Press, 2006 0521851068 (OCoLC)61702424 |
| ISBN |
0511140673 (electronic book) |
|
9780511140679 (electronic book) |
|
0511138156 (electronic book ; Adobe Reader) |
|
9780511138157 (electronic book ; Adobe Reader) |
|
051113990X (electronic book ; Adobe Reader) |
|
9780511139901 (electronic book ; Adobe Reader) |
|
0511139497 |
|
9780511139499 |
|
9786610431601 |
|
6610431604 |
|
9780521851060 |
|
0521851068 |
|
