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Bestseller
BestsellerE-book
Author Conley, Chip.

Title Marketing that matters : 10 practices to profit your business and change the world / Chip Conley, Eric Friedenwald-Fishman.

Publication Info. San Francisco, CA : Berrett-Koehler Publishers, [2006]
©2006
Online access
Online eBook. Access restricted to current Rider University students, faculty, and staff.
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Item Status

Edition 1st ed.
Description 1 online resource (x, 202 pages) : illustrations.
text file
Series The social venture network series
Social venture network series.
Bibliography Includes bibliographical references (pages 183-192) and index.
Summary A practical guide to selling what you do, without selling-out who you are. Through a 10-key-principles format, it offers tried-and-tested practical guidance and examples.
Contents Letter from the Editor of the Social Venture Network Series; Acknowledgments; Introduction: Why Marketing Matters; 1 Don't Fear Marketing: Practice 1: Use Marketing as a Core Business Strategy; 2 Know Yourself: Practice 2: Build Upon Your Mission; 3 What Is Your Definition of Success?: Practice 3: Define Your Goals; 4 Know Your Audience: Practice 4: Be Aggressively Customer Centered; 5 Question Conventional Wisdom: Practice 5: Don't Limit Your Market; 6 What's Driving the Customer Decision?: Practice 6: Communicate Value and Values.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Social marketing.
Social marketing.
Social responsibility of business.
Social responsibility of business.
Genre/Form Electronic books.
Added Author Friedenwald-Fishman, Eric, 1966-
Other Form: Print version: Conley, Chip. Marketing that matters. 1st ed. San Francisco, CA : Berrett-Koehler Publishers, ©2006 1576753832 9781576753835 (DLC) 2006008841 (OCoLC)64897531
ISBN 9781576759646 (electronic book)
1576759644 (electronic book)
1282300636
9781282300637
1576753832
9781576753835 (paperback)

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